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For chemical groups, how to adapt to the constantly changing and developing e-commerce environment and promote industrial upgrading
Building a Digital Business System: Haike Joins Hands with SiE Information to Advance towards Intelligent Refining through Electronic Marketing
Shandong Haike Group was founded in 1988 and has now developed into a comprehensive large-scale multinational enterprise group that integrates petrochemical energy, special chemicals, new energy materials, pharmaceuticals, international trade, etc. The group's subsidiaries are located both domestically and internationally. With high-quality sales performance, it has been awarded the title of "Global Growth Company" at the Davos Forum, and is a "National High tech Enterprise", "Top 500 Chinese Enterprises", "Top 500 Chinese Manufacturing Industry", and "National Ministry of Industry and Information Technology Intelligent Manufacturing Pilot Demonstration Project".
The petrochemical sector of Haike Group currently has more than ten subsidiaries, including Haike Chemical, Ruilin Chemical, Petrochemical Sales Company, Petrochemical Supply Company, and Haida Logistics Company. Based on nearly 30 years of refining and chemical experience, Haike Petrochemical actively promotes the transformation and optimization of its product structure. It has now formed an integrated whole industry chain covering international trade, petroleum refining, high-end oil product research and development, terminal distribution, intelligent logistics and port services for hazardous chemicals, independent third-party testing and quality control, terminal chain brand gas stations, e-commerce operations, safety and environmental protection management, etc, Committed to building a digital business system and becoming an intelligent and efficient energy service provider.
In recent years, with the development of international trade, the trade model of bulk commodity e-commerce platforms has become increasingly favored. Oil products are both industrial and consumer goods, and also have strong financial attributes. For Haike Chemical Group, building a resilient smart refining mall through B2B and B2C e-commerce platforms to adapt to the constantly changing and developing e-commerce environment can organically integrate bulk commodity trade with internet e-commerce, thereby promoting industrial upgrading.
In 2016, after receiving a request from Haike Group to establish an electronic marketing service platform, SiE Information quickly responded and determined the project direction: to support multiple online marketing methods, achieve online electronic transactions with customers through the network, and improve order receiving efficiency and accuracy; Accelerate the efficiency of information exchange with customers and reduce the cost of external information exchange.
SiE Information hopes to help Haike Group build a customer-centric business model through the implementation of e-commerce, further expand sales channels, make the platform a new platform for promotion, interaction, and trading, enhance the company's brand image, provide value-added services to customers, and significantly improve the operational efficiency of the sales system, effectively reduce the workload of business personnel, so that business personnel can better develop the market, Enable the company to achieve greater market benefits.
The characteristic of the entire project plan is to achieve electronic sales externally, and customers can complete daily business such as product preview, order placement, online payment, order query, settlement, and reconciliation through the portal. And it provides a mode for customers to choose and place orders, while also having a mode for order placement through agreement negotiation. Internally, a third-party consulting data integration channel is established to provide customers with cutting-edge consulting references, and a multi warehouse sales business process is established to provide sales scenarios covering all remote warehouse businesses. It is compatible with online and offline modes to design flexible and configurable price policy models. In addition, an internal sales restriction function is also established to provide flexible control for internal quantity limits.
2020 marks the end of the 13th Five Year Plan, and China's refining and chemical industry will enter a new stage of comprehensive development with new production capacity. At the same time, it will also face industry elimination and integration. At present, e-commerce has become a powerful tool for refining enterprises to increase revenue and reduce costs. The refining industry relies on e-commerce platforms to achieve cross time zone and cross regional sales transformation and service integration, which is also an important breakthrough for petrochemical enterprises that develop smart refining.
With 15 years of experience in digital transformation services, SiE Information has delved into multiple key industries such as semiconductors, fast moving consumer goods, electronics, big health, home appliances and home decoration, petrochemicals, and mechanical equipment, and has accumulated rich industry solutions. As a key service industry for SiE Information, petrochemical industry has provided professional solutions and implementation service support for digital upgrading and transformation of multiple petrochemical enterprises such as Jingbo Holdings, Haike Petrochemical, Yuhuang Chemical, Lanshi, and Xinhai Petrochemical.
